|
LeSourdsville's
Bill Robinson’s Celebrates 45 Years Promoting American
Fun in 2006.
Former
Americana/LeSourdsville Lake Amusement Park executive William
"Bill" Robinson was recognized in 2006 for his
45 years of service in the amusement park industry when
he was awarded a Golden Ticket award from Amusement Today,
an industry publication.
Robinson
is the President and CEO of William H. Robinson, Inc. (aka
WHR, Inc.) headquartered in Hamilton, Ohio, a suburb of
Cincinnati.
Robinson
began his ascent in the amusement park business in April
1962 when he took a job as a ride operator in Kiddieland
at LeSourdsville Lake/Americana Amusement Park in Monroe,
Ohio during his high school days. During his 21 years at
The Lake, he headed nearly every department at one time
or another (and many times simultaneously), from group sales
to marketing to operations to opening its in-house advertising
agency. I
In
1983 Robinson left The Lake, and along with a partner, started
the marketing consulting group—Adelman, Robinson &
Associates, Inc.—to provide a variety of marketing
services to amusement parks, water parks and others in the
industry. In 1991, his partner left the industry, and Bill
formed his own company William H. Robinson, Inc.
Robinson
has not only directed his firm but also has supported the
industry by serving two terms as a member of the International
Association of Amusement Parks and Attractions (IAAPA) Board
of Directors, the IAAPA Public Relations Committee, chairman
of the IAAPA Promotions and Advertising Scrapbook Committee,
and formed and co-chaired the first IAAPA Brass Ring Awards.
Since
1974, Robinson has received six service awards from IAAPA
for work in the amusement industry. As CEO of WHR, Inc.,
Robinson's clients have won over 100 Brass Ring awards from
the IAAPA, Wave Review awards from the World Water Park
Association and Golden Token awards from the International
Association for the Leisure and Entertainment Industry.
WHR, Inc. has also received advertising industry awards
for creative and production excellence including the CLIO,
ADDY and TELLY awards.
Robinson's
clients include a variety of facilities from across the
nation, including Indian Beach (Monticello, Indiana), Lake
Winnepesaukah (Chattanooga, Tennessee), Trader's World (Monroe,
Ohio) and Knight's Action Park & Caribbean Water Adventure
(Springfield, Illinois). Robinson is the creator of Indiana
Beach's world renowned slogan, "There's More Than Corn
in Indiana!" as well as its popular mascot, IB Crow.
Previous
clients include Fantasy Farm (Monroe, Ohio), the New Blue
Diamond Amusement Park (New Castle, Delaware), Cliff's Amusement
Park (Albuquerque, New Mexico), Custom Coasters International
(West Chester, Ohio), Americana (Monroe,Ohio), Cincinnati
Zoo, Erieview Park (Cleveland, Ohio), Holiday World (Santa
Claus, Indiana), Joyland Park (Lubbock, Texas), Kiddieland
Amusement Park (Chicago, Illinois), Paramount Parks (Charlotte,
North Carolina), Lake Compounce (Bristol, Connecticut),
among other parks and companies from around the nation.
|
|
Bill
Robinson (left), President and CEO of William H.
Robinson, Inc. accepts the firm's most recent award;
the 2006 Golden Ticket Award from Amusement Today.
Presenting the award is AT publisher Gary Slade.
[photo credit: WHR, Inc.] |
|
Bill
Robinson at the helm at Americana Amusement Park
in 1980. [Photo credit: LeSourdsville
Lake/Americana archives] |
| With
Robinson's extensive background in park operations
as well as group sales, promotions and advertising,
he was worked with over 50 amusement and water parks
in the development of their marketing and group
sales programs. WHR, Inc. represents six corporations
which provide a variety of advertising and marketing
services to the amusement, water park and support
industry through a team concept.
Along
with Robinson, the staff at WHR, Inc. include his
son, John Robinson and two former LeSourdsville/Americana
employees, Leonard Silvani and Melissa Langdon.
Silvani's father was a former concessionaire at
Cedar Point and served as the Food/Catering Manager
for many years at LeSourdsville/Americana.
|
|