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William H. Robinson, Inc. - Hamilton, Ohio

LeSourdsville's Bill Robinson’s Celebrates 45 Years Promoting American Fun in 2006.

Former Americana/LeSourdsville Lake Amusement Park executive William "Bill" Robinson was recognized in 2006 for his 45 years of service in the amusement park industry when he was awarded a Golden Ticket award from Amusement Today, an industry publication.

Robinson is the President and CEO of William H. Robinson, Inc. (aka WHR, Inc.) headquartered in Hamilton, Ohio, a suburb of Cincinnati.

Robinson began his ascent in the amusement park business in April 1962 when he took a job as a ride operator in Kiddieland at LeSourdsville Lake/Americana Amusement Park in Monroe, Ohio during his high school days. During his 21 years at The Lake, he headed nearly every department at one time or another (and many times simultaneously), from group sales to marketing to operations to opening its in-house advertising agency. I

In 1983 Robinson left The Lake, and along with a partner, started the marketing consulting group—Adelman, Robinson & Associates, Inc.—to provide a variety of marketing services to amusement parks, water parks and others in the industry. In 1991, his partner left the industry, and Bill formed his own company William H. Robinson, Inc.

Robinson has not only directed his firm but also has supported the industry by serving two terms as a member of the International Association of Amusement Parks and Attractions (IAAPA) Board of Directors, the IAAPA Public Relations Committee, chairman of the IAAPA Promotions and Advertising Scrapbook Committee, and formed and co-chaired the first IAAPA Brass Ring Awards.

Since 1974, Robinson has received six service awards from IAAPA for work in the amusement industry. As CEO of WHR, Inc., Robinson's clients have won over 100 Brass Ring awards from the IAAPA, Wave Review awards from the World Water Park Association and Golden Token awards from the International Association for the Leisure and Entertainment Industry. WHR, Inc. has also received advertising industry awards for creative and production excellence including the CLIO, ADDY and TELLY awards.

Robinson's clients include a variety of facilities from across the nation, including Indian Beach (Monticello, Indiana), Lake Winnepesaukah (Chattanooga, Tennessee), Trader's World (Monroe, Ohio) and Knight's Action Park & Caribbean Water Adventure (Springfield, Illinois). Robinson is the creator of Indiana Beach's world renowned slogan, "There's More Than Corn in Indiana!" as well as its popular mascot, IB Crow.

Previous clients include Fantasy Farm (Monroe, Ohio), the New Blue Diamond Amusement Park (New Castle, Delaware), Cliff's Amusement Park (Albuquerque, New Mexico), Custom Coasters International (West Chester, Ohio), Americana (Monroe,Ohio), Cincinnati Zoo, Erieview Park (Cleveland, Ohio), Holiday World (Santa Claus, Indiana), Joyland Park (Lubbock, Texas), Kiddieland Amusement Park (Chicago, Illinois), Paramount Parks (Charlotte, North Carolina), Lake Compounce (Bristol, Connecticut), among other parks and companies from around the nation.

 

2006 award
Bill Robinson (left), President and CEO of William H. Robinson, Inc. accepts the firm's most recent award; the 2006 Golden Ticket Award from Amusement Today. Presenting the award is AT publisher Gary Slade. [photo credit: WHR, Inc.]

 

Robinson
Bill Robinson at the helm at Americana Amusement Park in 1980. [Photo credit: LeSourdsville Lake/Americana archives]

With Robinson's extensive background in park operations as well as group sales, promotions and advertising, he was worked with over 50 amusement and water parks in the development of their marketing and group sales programs. WHR, Inc. represents six corporations which provide a variety of advertising and marketing services to the amusement, water park and support industry through a team concept.

Along with Robinson, the staff at WHR, Inc. include his son, John Robinson and two former LeSourdsville/Americana employees, Leonard Silvani and Melissa Langdon. Silvani's father was a former concessionaire at Cedar Point and served as the Food/Catering Manager for many years at LeSourdsville/Americana.

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