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Custer Specialty Company - Dayton, Ohio
Levitt Luzern Custer was born on July 27, 1888 in Dayton, Ohio and was the son of prominent Dayton dentist, Dr. Levitt Ellsworth Custer. As a young boy, he frequented the Wright Brothers’ Bicycle Shop and established a life-long friendship with the Wright family, especially Orville.
Custer graduated from the Massachusetts Institute of Technology in 1913. After briefly working for the National cash register Company, he founded the Custer Specialty Company in 1916 and opened his factory on North Ludlow Street and Franklin Street across from Chaminade-CusterJullienne High School in Dayton. On the fourth floor, he built the first indoor miniature golf course. The second floor became an oceanarium, with more than 100 tanks filled with tropical fish. In later years, a large arrow was painted on the roof of the factory, which helped guide pilots to nearby McCook's Field.

About 1925, Custer produced the Custer Park Car, a battery-operated car that could be used on any track. It quickly became very popular since the only installation needed was a flat surface. Custer then developed the Custer "C" Cycle, a small, paddlewheel-propelled watercraft, similar to a bicycle. The pedals turned the paddlewheel in the rear of the ride and it too quickly became very popular.

In 1940, Custer moved to a larger plant to Linden Avenue on Dayton’s east side. While Custer’s work was mainly aviation related, his heart remained active in the amusement park industry up until his death. He was a member of the National Association of Amusement Parks, Pools, and Beaches (today known as the IAAPA) for many years.

In the mid 1950’s, Custer moved his factory to 139 Bradford Street just a mile away from his former location. Custer, 74, passed away August 30, 1962. The company remained in business until September 11, 1965 when a fire gutted the building and destroyed all of Custer’s drawings, models and files.

 

Custer Cars 1938
These ladies enjoy an outing driving Custer Cars at Ohio's LeSourdsville Lake in 1937 [photo credit: park archives]
custer cars 1937
The men try their hand at taming the Custer Cars at LeSourdsville Lake [photo credit: park archives]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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